Our task was to generate a powerful design that would satisfy and inspire the Uber brand team, that could be built by Skiff’s in-house team of craftspeople, and something that would portray the feeling of movement.
We decided to use Ubers main color palette in a camouflage type pattern that would represent diversity by allowing for many shades of the brand color while keeping true with Uber standards and Skiff shop capabilities. We programmed a custom 3D script to allow us to ‘paint in pixels’ and we used parametric design to produce a rippling sensation throughout the building blocks of the panels. We were inspired by the brick laying designs of Java, and wanted to produce a modern twist that would turn heads and inspire interacting. Beyond spec’ing the material, we also needed to produce very meticulous cut files and developed a technique for the CNC machine to cut and perforate the individual pixels into small boxes that could be folded, rather than fastened, using more 3D scripting techniques, saving time and money to achieve the result. We additionally created complex color mapping plans so the crew could move gracefully through the mammoth task of applying such a complex paint job to the units.
Designing the Uber Move wall required deep collaboration with Skiff and the Uber brand team, and we are so happy with the result.