Manifesto

1

WHAT IS OUR USER EXPERIENCE?

Brave Design seeks to innovate the field of design by completely retrofitting the landscape of client interaction for today’s user. This includes a modern approach to relationship building, workflow transparency, joint venture discovery, and our unique technology portal which allows users at all levels to experience the highest degree of effective design work. We see inspiration around a systematized technology approach not unlike the way a McDonald’s hamburger is created the same at each location.

This gives way for the client’s design ambition to be the highlighted part of the project, while the process flow and the output template is uniform and predictable (titleblocks, drawing set style, renderings style, concepting packages etc). We seek to make the design process accessible by all, not just the privileged and well funded. Imagination is the fuel of potent design inspiration, and the designers should be technicians- equipt with the tools of both heart and mind to guide an idea to fruition.

Heart is important, just as drafting chops. Our designers are people, and so are our clients with whom we have the privilege to work with. Without an ability to listen, and to understand the problems a design journey seeks to solve, nothing of true value can be produced.

2

WE ARE IN THE BUSINESS OF EMPATHY AND IMAGINATION.

We seek to understand our client’s reason for creating, so that we can be their champion.

3

BUSINESS AS UNUSUAL.

Our clients all have one thing in common - they understand that doing something beautiful is worth the extra work and they find the bravery to make a step forward.

4

PROCESS, PRODUCT, DELIVERABLE.

Our clients are strategic alliances. We work to produce clear project management routines, transparent billing methods, timely schedules and we are always available for top-level discussion to help steer the project correctly.

Our policies and procedures are based on the high level of respect we share with our clients and our associates, as well as all vendors in the ecosystem of a project. We seek to close the loop on a holistic work process that is often circuitous, morphing, and becoming something truly unique as it becomes tangible.

5

ARCHITECTS AT HEART.

Our methodology stems from the traditional architecture workflow. Concept, development, and implementation stages are broken down into smaller chapters. We are constantly working from the macro and micro timeframes to ensure that your wildly creative ideas are captured, explored, vetted, delivered, and manipulated properly as the project finds its feet on the ground.

The relationship between designer, client (who is also designer!), and end-user is a highly respected triangle of choreographed dancing when all are on the same page.

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